Radiohead’s new music video

July 14, 2008 – 7:48 pm | by Benjamin Watt

Radiohead - House of Cards - 3D Visualisation

Well something had to wake me from my blogging slumber, and this certainly is it.

Radiohead are a band I have a lot of respect for. They try something new. First they did it by releasing their latest album ‘In Rainbows’ for download at whatever price you wanted to pay for it, before eventually releasing it on CD. A great marketing ploy, but still a risky one.

That was interesting, but the release of their new music video for the song ‘House of Cards’ takes that very much to the next level. They chose to film their video entirely without cameras, instead using lasers to collect 3D data of them singing and other clips, the results of which formed their new video. There’s even a youtube clip of how it was made.

Okay, so that’s quite interesting. It’s different. But, enter Google, and it becomes more so. Google have taken that very data that makes up the music video, and they’ve shoved it into a 3D viewer, so that if you’ve got the patience to let it load, you can actually spin around and zoom in on the music video playing out in front of you. The above screenshot is of me doing just that. It’s strangely cool, and quite satisfying to play with, take a look at it here, and you too can be creeped out by Thom Yorke singing to you as you zoom in on his face.

And keeping with the ‘free’ theme of their album, Google has also put up the actual raw 3D data so that you can take it and manipulate and display it in anyway you should see fit, provided you know what you’re doing, which is another great touch. There’s a youtube group for those who do have a play to put their videos up for everyone to see, which I’ll be keeping an eye on.

Take a look at everything there is to know, including the video itself over on Google Code, you won’t be sorry.

Oh, and I suppose I should also mention that I saw Radiohead play live in Glasgow Green at the end of last month, for the first time. They were great, they played plenty of the classics, and some recent stuff, making for quite an evening. Even the constant rain didn’t dampen the crowd’s spirits, although the occasional rogue umbrella in the way tried to.
Radiohead - Glasgow Green - June 2008 (Photo by Peter Watt)

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